For restaurants and takeaways

Your regulars shouldn't cost you a third of the bill

Name: Porkenpence Ltd
Address: 25 Bouverie Street, Chester, Cheshire, CH1 4HF, GB
Telephone: +447900825258
Price range: ££

Deliveroo, Uber Eats and Just Eat charge most independents between 25% and 35% of every order. On a 15% margin that isn't a marketing cost — it's most of your profit. Take the orders through your own site instead, keep the customer, and pay us a fraction of it.

See what you'd save Try the live demo

What is it actually costing you?

Put your own numbers in. We've left VAT on their commission out of the sum, because you reclaim it — the honest figure is persuasive enough.

Your numbers

Rough is fine. Nudge the sliders until they look like a normal month.

Orders a month400

Average order£25

Delivered, not collected60%

Collection costs you no driver at all, which is where direct ordering wins most.

Who delivers now?

Then their commission covers the rider, and going direct means paying for delivery yourself. That cost is counted below.

What they charge you30%

Set to the typical full-service rate. Change it to whatever your statement actually says — it's the number this all turns on.

A delivery costs you£4.50

About £4.50 for a driver on £13/hour over three drops. Set it to nothing if your driver is already out on phone orders with room for one more.

You charge the customer£2.95

Ordering direct, you keep this in full.

Orders you'd move direct100%

Starts at everything, which is the full opportunity rather than a prediction. Most venues keep the apps for finding new customers and move their regulars across instead — slide it down to see what a partial switch is worth.

That's £20,849 a year — or £20,600 in your first year, after the £249 setup.

You keep now: £7,000
You'd keep: £8,737
Our subscription: £50
Our fee (8% of the food): £600
Card processing (1.5% + 20p, to Stripe): £241
Your own drivers: £1,080
Delivery charges you keep: +£708
One-off setup — menu, payments, domain: from £249

Card processing goes to Stripe on your own account at your own rate — it isn't ours and we never add to it. Our fee is charged on the food only, never on your delivery charge. The marketplace figure excludes VAT on their commission, which you reclaim if you're VAT-registered, and excludes the delivery and service fees they add to your customer's bill.

Talk to us about switching

Spend some of it on your customers

You don't have to keep the whole saving. Give 10% back and you still keep £1.39a head more than the marketplace paid you — and now there's a reason to order direct that isn't “please do me a favour”.

The same £25 order, three ways

	On the app at 30%	Direct, full price	Direct, 10% off
Customer pays for the food	£25.00	£25.00	£22.50
…plus delivery	£3–5, theirs	£2.95, yours	£2.95, yours
Commission, fees and card processing	£7.50	£2.24	£2.06
Your driver	£0.00	£4.50	£4.50
You keep	£17.50	£21.21	£18.89

10% off everything, direct only

Simple enough to print on a card and drop in every bag. Beats the app on price every single time.

Free delivery over £20

Very visible, and it nudges the basket up. The apps charge for it — you don't have to.

£5 off your first direct order

Costs you once. Moves a regular across permanently.

Or keep the price and improve the food

Bigger portions, better packaging, a free can with every large order. Harder to compare on price, and it doesn't train people to wait for a discount.

All of this is built in, and it's yours to switch on and off

Every offer above is a setting, not a project: an everyday direct discount, collection-only pricing, quiet-hours deals to fill a dead Tuesday, spend thresholds, first-order codes for the card you put in a marketplace bag, and loyalty rewards for the regulars. You turn them on and off yourself, from the same screen you set your opening hours.

Where two offers both apply, the customer gets whichever saves them more — never both stacked by accident. That's deliberate: it means you can add a promotion without checking it against every other one you're running.

One rule we enforce rather than leave to you: if the site says “cheaper than the app”, it has to be true and current. A price comparison has to be genuine, so we hide it rather than show a figure you last confirmed months ago. It costs a little persuasion and it keeps you the right side of the rules on price comparisons. See the offer switches in the demo.

One caveat worth knowing: check your marketplace agreement before you put your appprices up to fund this. Several of them expect price parity. Discounting your own channel is the safe direction — you're not raising anything, you're passing on a saving you genuinely made.

About two hours of your time

Nearly all the setup is ours to do. Here's the part that needs you — and it really is only these four things.

Step 1

Send us a photo of your menu

We read it, build it, and send it back for you to check. No typing hundreds of items into a spreadsheet — that job is ours, not yours.

Step 2

Connect your bank

A short Stripe form — your business details and account number. Payments land in your own account, in your own name, on your own payout schedule.

Step 3

Point your domain at it

One DNS record and orders come in at order.yourplace.co.uk. Or skip it and use the address we give you — either works from day one.

Step 4

Put the app on a tablet

Add it to the home screen and stand it by the pass. New orders make a noise until somebody accepts them.

How long it takes — honestly

We're onboarding our first restaurants right now, so plan on two to three weeks from the first conversation to your first order. Some of that is Stripe's identity checks, which are outside anybody's control. The rest is us doing things carefully the first time that will be routine by the tenth.

What you get for being early is a level of attention nobody gets later. We build your menu ourselves, we're there for your first service, and things change because you asked rather than because they were on a roadmap.

If you've got a date you need to hit, say so on the call and we'll tell you straight whether we can meet it. We'd rather lose the job than miss a launch you've already told your customers about.

Everyone sees only their own job

One login each, and the screen is the job. If you're a one-person operation, sign in as admin and you get the lot.

Admin

The owner or manager. Opening hours, delivery radius, prices, staff accounts and payment settings. The only role that can touch money.

Kitchen

Whoever is on the pass. Accepts orders and sets a time, marks food ready, and can take an item off the menu the moment it runs out — without being able to change a price.

Driver

Picked up, on the way, delivered. Shares live location while a run is on, and stops the moment it's dropped.

Switch between all four views in the demo

Pricing

One plan, with everything in it. Our fee is charged on the food, never on the delivery charge you collect — and card payments go through your own Stripe account, so the money is yours from the moment it's paid.

Direct Ordering

£50/month + 8% per order

Your own ordering site, your own customers, your own payment account. Everything included — no feature held back for a bigger plan.

Ordering site on your own domain
Unlimited menu items, categories and options
Collection and delivery, with your own delivery zones
Card, Apple Pay and Google Pay through your own Stripe account
Kitchen app — accept orders, set times, mark items off
Driver app with live tracking on the customer's order page
Order emails and SMS updates to your customers
Your own offers — direct, collection, quiet-hours and spend deals
Trackable discount codes, first-order codes and loyalty rewards
Customer accounts, saved addresses and one-tap reorder
QR ordering for tables and the counter
Unlimited staff accounts
Your customer list, exportable any time
8% of the food subtotal — our fee never exceeds £600 a month
Card processing is separate and always yours — paid to Stripe, not capped by us
Setup from £249, quoted on what is actually involved

Get started

Direct, or through a marketplace

	Ordering direct	On a marketplace
Fee on a £25 order	£2.00 — £1.50 at £10,000/month	£7.50
Card processing	Yours, at your own rate	No separate charge to you
Who holds the customer relationship	You	Them
Your customers' contact details	Yours to keep	Not shared
Who the payment goes to	Your own account	Theirs, paid on
Delivery charge the customer pays	You keep it	You see none
Your own offers and discounts	Yes	Their promotions
Your branding	Throughout	A tile in a list
Who finds you new customers	You do	They do
Delivery drivers	Yours	Theirs

Setup is a one-off, quoted on what's actually involved — we build your menu from a photo, get you onto Stripe, sort the domain and certificate, set your staff up and stand behind you for the first service. It starts at £249 and rises only if there's genuinely more to do. Prices exclude VAT. You'll be delivering with your own drivers, so if a marketplace currently supplies riders for you, put that cost into the calculator above before you decide — it's the number that matters most and we'd rather you saw it now.

On your domain, or on ours

From the day you sign up your ordering site lives at yourplace.order.porkenpence.com. It works immediately, there's nothing to configure, and you can link to it from the site you already have.

Then you point one CNAME record at us and it becomes order.yourplace.co.uk, with your own certificate. Your existing website stays exactly where it is — nothing moves, nothing breaks, and we'll do the DNS bit with you on the phone if you'd rather not.

Either way the customer list is yours, exportable, and never shared with another restaurant.

Honest answers

Including the ones that aren't in our favour.

Should I leave Deliveroo entirely?+

No — and be suspicious of anyone who says yes. The marketplaces are genuinely good at one thing: putting you in front of people who have never heard of you. Keep them for discovery. What you shouldn't be doing is paying 30% to serve a regular who already knows your name, orders the same thing every Friday, and would happily use your own site if you gave them one. Run both, and move the repeat business across.

Who actually gets the money?+

You do, directly. You connect your own Stripe account — your business, your bank details, your name on the customer's statement, your own card rate negotiated with them rather than marked up by us. Every payment settles into your account; it never sits in ours, so there's no waiting on our payout schedule and nothing of yours tied up in us.

So how does your fee get paid?+

We work out our 8% and Stripe deducts it as the payment settles, so it never leaves your account and you never write us a cheque for it. It stops for the rest of the month once you've reached the £600 cap, so on a busy month the later orders cost you nothing at all, and you can watch that happen on your own Stripe dashboard. The £50 monthly is billed separately rather than taken out of your takings, so you can see exactly what you're paying for.

Is the card processing capped too?+

No — and it's worth being blunt about that, because “capped at £600” could easily be read as a ceiling on everything. It isn't. The cap is on our fee. Stripe still charges you their processing on every order, at whatever rate you've agreed with them, however busy the month gets. On a very big month that can be more than our £600. It's the cost of taking card payments at all, it's paid to them rather than to us, and we neither mark it up nor cap it — which is precisely why you keep whatever rate you can negotiate. What the cap promises is that *our* share stops growing.

What happens if nobody accepts an order?+

The tablet makes a noise until someone does. If it's still sitting there a few minutes later we text the manager. If it's still sitting there after that we cancel it automatically, release the customer's card — they're never actually charged — and email them to say so. A silently missed order is the one thing that would make a customer never come back, so it's the thing we've designed hardest against.

Do I need my own drivers?+

For delivery, yes — and it's the thing to weigh up honestly before you switch. You're not paying for someone else's rider network, which is why this costs a fraction of a marketplace, but it does mean the drop is yours to cover. If you already run a driver for phone orders it costs you nothing extra: the round is going out anyway. If a marketplace currently supplies your riders, budget around £4.50 a delivery and put that into the calculator above — for some shops it still wins comfortably and for a few it doesn't, and you should see which you are before you sign anything. Collection-only works fine too, and it's where this saves you most.

What about the card details?+

They never reach us. Card entry happens inside Stripe's own hosted fields, so the numbers go from your customer straight to Stripe. Apple Pay and Google Pay work out of the box, which matters more than it sounds — most takeaway ordering happens on a phone.

Can I keep my existing website?+

Yes. Most people keep the site they've got and add an Order now button pointing at their ordering subdomain. If you'd rather it all lived under one roof we can do that too — it's a DNS record either way.

What if I want to leave?+

You take your customer list with you and you stop paying us. There's no minimum term and no exit fee. Your Stripe account is yours — it stays yours whether you use us or not. The setup fee isn't refundable, because the work is done, but nothing after it ties you in.

What am I paying the setup fee for?+

Real work, most of which would otherwise land on you. We build your entire menu — categories, options, prices — from photos or a PDF, and check it with you. We walk you through Stripe's onboarding so payments actually reach your bank. We set up the domain and certificate so it's your web address, not ours. We create your staff accounts, show the kitchen how the tablet works, and put a test order through end to end before you go live. It starts at £249 and we quote on what's actually there — a tidy menu you can send us as a spreadsheet is quick; two hundred items with allergens and photography is not.

What does the monthly fee cover once I'm live?+

Hosting, the card infrastructure, security patching, menu changes done for you when you'd rather send them over than do them, and someone answering the phone when the tablet stops beeping mid-service — which is the bit that actually matters. This is a system that has to work at 8pm on a Friday, and pricing it as though it doesn't need looking after would be how it ends up not working.

Let's work out your numbers

Tell us roughly what you turn over on the apps and we'll come back with what it would cost here — and we'll say so plainly if you'd be better off leaving things as they are.

hello@porkenpence.com

Payments

Processed by Stripe — we never hold your money

Company

Porkenpence Limited — No. 16820657